DISQUS

patrick · 7 months ago

sounds good in theory but the question developers need to ask themselves is:

is this simply the next flavor of the month?

let's be realistic and look back in history. in 2005 it was mobile games with Vodafone putting effort, time and money behind mobile games and running above the line campaigns in markets like Spain and Germany to support games publishers. the year after that it was Mobile TV (we all know where that went) and then it was music.

the problem at Vodafone continues to be focus. With so many frequent changes in management and the dramatic reduction in personnel managing content you have to scratch under the surface and ask two questions:

1) how committed are they to this long term?
2) what kind of support / infrastructure are they going to put behind this and does it have buy in from the board?

let's see...

P